New sponsor for Lotus as Coca Cola enter F1

There has been some great news for the Lotus F1 Team ahead of this weekend's F1 finale in Brazil this weekend with the announcement that Coca - Cola's energy drink brand 'BURN' will sponsor the team starting in 2013. The sponsorship announcement comes amid rumors that Kimi Raikkonen and approximately 493 staff members at Enstone are yet to be paid for this season as it is reported that the team are waiting to be paid by Bernie Ecclestone. However I don't believe this speculation that the team are in financial difficulty.

In my opinion the news that Coca Cola are getting involved in F1 again is fantastic for the sport particularly as it is firmly back in the US after the huge success of the United States GrandPrix in Austin, Texas last weekend and to have one of the most recognizable brand's in the world associated with Formula One.

The news that Burn is going to be involved in F1 comes as no surprise to me as a number of energy drinks are  already involved in the sport, there is TNT, Monster and of course RedBull.

So obviously this is the big American sponsor that the team were eluding to last week in the build up to the US GrandPrix.

It is fantastic in my opinion, to see that sponsorship announcements can be made particularly in the current economic climate and it just goes to show that big organizations such as Coca - Cola are not afraid of investing in Formula One.