The company's are hoping that the venture will help both company's to reach a wider fan base. For Chelsea it is a move that gives them access to potentially 19 new markets and for the Sauber F1 Team it will help them in merchandising and promotion.
It is not yet known who the new sponsor is, who ever it is it will be extremely interesting to see how the partnership progresses into next year and beyond. Chelsea's current jersey sponsor is Samsung, however I believe that they are not the new sponsor as the new deal to be announced is going to be a new company not currently involved with either company.
With Formula One returning to the USA for the first time in 5 years this weekend I would not be surprised at all if the new sponsor is an American company.
The announcement of the new sponsorship agreement comes as rumors are circulating around the F1 paddock that the Lotus F1 Team are set to announce a major new sponsorship deal this weekend with an American company. If this is true it comes at a perfect time for the Enstone based team in my opinion as they have just come off the back of winning the Abu Dhabi GrandPrix. The first win for the Lotus name in Formula One since ironically the 1987 United States GrandPrix.
It has also been suggested that Coca Cola could be looking to break into the F1 market as a sponsor with one of their brands. The last American sponsorship agreement that the Sauber F1 Team had was a minor logo agreement with Burger King.
So it is going to be extremely interesting to see what happens over the next couple of weeks. There appears to be an increase in the number of sponsorship deals to be announced for next season.
In my opinion, following this weekend's US GrandPrix there will be a massive influx of American company's getting inovolved in Formula One and this will lead to the massive success of Formula One State side.
No comments:
Post a Comment