Rolex team up with Formula One

The 2012 F1 season is only just over and we already have our second major sponsorship announcement. Last week it was Lotus who announced that they have signed a major sponsorship deal with Burn, Coca Cola's energy drink brand.

Today it was the turn of Formula One to announce a new multi year agreement with watch manufacturer Rolex who from next season will become the official time keeper to Formula One. The luxury brand replaces Hublot, who had been the time keeper for the past few season's.

Rolex have a long association with motor racing around the world particularly in America where it is the title sponsor for the Rolex 24 Hour Race.

As part of the new deal, the Rolex logo will appear at all F1 circuits from next year.